When there is a need to ensure that a website is highly visible on the Internet then it will be necessary to undertake a process known as Search Engine Optimisation (SEO). Optimisation helps the website to become ranked highly by search engines. The process and consists of a number of techniques which, cumulatively, lead to a website being listed more highly in the search results returned by utilities such as Google, Yahoo and MSN.
Sigmer can help clients make their website more successful. For further information call John Archibald on 01273 669 710, or e-mail enquiries@sigmer.com.
Sigmer offer comprehensive SEO assistance and can provide the following services:
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SEO review
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Keyword research
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Gap analysis
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Overall site review
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Site development and page optimisation
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Search engine copywriting
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Selection and implementation of site analytics
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Competitive research
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Online marketing campaign
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Regular reviews
The first step is to review the target website from the perspective of natural search engine optimisation. The review provides a roadmap for the aspects of the site which need to be re-engineered for high search engine listing and includes the following activities:
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Keywords
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Position on search engines
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Site structure
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Site code
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Site content
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In-bound links
Once the website is optimised the success of the work can be monitored using a number of techniques - the most important being the use of analysis tools known as website analytics.
Related services
- Website design and development - optimise design and code to help support SEO
- Scribe website content management system - helps to support SEO
- Website analytics - measure and analyse a website's performance
If you would like to discuss your SEO requirements, please e-mail enquiries@sigmer.com, or contact us.
