The Marketer’s Role in Managing Website Content
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How marketers fit into the process of website content management
In June 2006, Malcolm McIlhagga was invited to present at the Online Marketing Show, London, in the Content Management session.
The Marketer’s Role in Managing Website Content
Malcolm talked about how marketers fit into the process of building a new corporate website and the issues they face in the selection of a website content management system. Issues including:
- Search Engine Optimisation (SEO)
- Compliance
- Ensuring brand consistency
Primarily the talk introduced a model for understanding the different work streams involved in a corporate website development or rebuild and on the tasks and responsibilities of different roles, paying particular attention to that of the marketer.
Sigmer's expertise with web content management systems has been applied to high profile clients such as The International Save the Children Alliance, BSkyB, Scottish & Newcastle UK and the British Red Cross, RNIB and RNID, to provide considered and innovative content management solutions.
See Scribe website content management system for more information or contact us to discuss your requirements; call John Archibald or Niall McCrae on 01273 669 710 or e-mail enquiries@sigmer.com.
