Since 1992, Fresh Tracks have been providing innovative team building solutions to motivate and develop teams and individuals from Europe's most forward-thinking organisations.
The active nature of their team training turns theories into practice so that lessons learnt on a Fresh Tracks course can be put to work the very
next day.
The Business Requirement
As part of organising motivational events for businesses across Europe, Fresh Tracks required an electronic survey system in order to carry out market research with their existing customer base. Various trends and requirements would need to be analysed to give the client better insight into purchasing trends and responsibilities. This information would then be used to assist in the decision making process for future marketing campaigns and sales promotions.
The Sigmer Solution
Boomerang online survey software, Sigmer's online e-mail based questionnaire management system, was the perfect solution for Fresh Tracks' requirement. However, it was more cost effective for Sigmer to carry out the market research on behalf of Fresh Tracks since it was a one off survey.
So, using Boomerang online survey software, Sigmer managed the entire market research process and then presented the results back to the client, allowing them to conduct further analysis and influence their future sales and marketing decisions.
The Result
Fresh Tracks were able to obtain the exact information they required, quickly and effectively and with the flexibility of a single market research project.
As the survey was conducted electronically, response rates were not only dramatically higher, but also returned in a considerably shorter time frame versus paper based surveys, resulting in increased valuable information for the client.
